Studio Go Go won funding from Innovate UK – the UK’s Technology Strategy Board innovation agency – to conduct a 6-month feasibility study. We started from grass roots, creating VR rides for the basic playground swing, but also turned our attention to novel adaptations for classic fairground rides, fitness equipment, public transport, and other potential ride hosts . We decided that if it moves, then Studio Go Go should be thinking about how we might turn it into a thrill ride.

The Innovate UK funding endorses our potential to disrupt the traditional delivery of entertaining thrill rides by the international amusement ride industry, by creating a new model for distributed VR entertainment. This new model will potentially add value to any global brand that might prize thrilling entertainment.